Harvey Warrington Media, Luke & Sam: Meet the Mentor – Building a Successful Social Media Marketing Agency (SMMA)
The key to success in SMMA is providing free value upfront and knowing the lastest social media trends. Don’t be swayed by flashy mentors who charge you for every pound.
In a candid and insightful podcast interview for MentorMEs Meet the Mentor series, Luke and Samuel, the co-founders of Harvey Warrington Media, shed light on their remarkable journey in establishing a thriving social media agency. This dynamic duo discusses their beginnings, the hurdles they overcame, and the invaluable role mentorship played in their growth.
Starting the Agency
Luke and Sam’s journey as business partners stemmed from a deep-rooted friendship and shared entrepreneurial aspirations. The sparks for their agency was ignited when Luke’s fascination with social media marketing eruputed during a trip to South Africa. Eager to embark on this venture, he pitched the idea to Sam, the best salesmen he knew and a good friend. With their first client, Simon, they embarked on the voyage that would become Harvey Warrington Media.
The conversation seamlessly transitions to the challenges Luke and Sam encountered, especially during COVID. While they faced client losses, they seized new opportunities by leveraging their expertise to run impactful Facebook ads for local businesses. Their emphasis on building a resilient team and seeking mentorship emerges as a cornerstone of their success story. Candidly, they admit to missteps like delayed hiring and underestimating the intricacies of scaling their agency.
The Power of Network and Mentorship
Luke and Sam emphasise the importance of a robust network in their journey, citing word-of-mouth referrals and personal connections as key drivers of their growth. Their enthusiasm for mentorship shines through, illustrating how it bestowed upon them guidance, expertise, and direct access to insights. Their growth-centric philosophy resonates as they candidly share the pivotal role mentors played in their ascent.
- Advice for aspiring entrepreneurs: Find a credible mentor, like Luke & Sam. Platforms like YouTube are a treasure trove of free, valuable content. Find the right video and you are off to the races.
- Overcoming hesitations: Conquer the fear of making direct client interactions. Trust-building interactions are essential in an industry full of scammers & gurus.
- Navigating the mentorship landscape: Do your research before investing in mentors or agencies. Look for credentials, online presence, and customer reviews.
- Scaling smartly: Don’t expect passive income. Entrepreneurship requires continuous engagement, even with systems in place.
Empowering Others Through Mentorship
Luke and Sam share their personal journey into mentorship. Their mentorship program aims to providing access to their expertise, extending a helping hand to individuals who can’t afford agency services. They outline their personalized approach, catering to diverse needs, from closing deals to setting up marketing systems.
Luke and Sam open a window into the rise of Harvey Warrington Media. Sharing stories of their journey & growth, insights and their journey into being mentors. A must listen/watch for any aspiring entrepreneur or social media marketer. You can find the full episode over on Spotify or our Youtube channel below.